Tuesday, September 21, 2021
There are various federal and state legislation that seeks to increase transparency in government affairs. One such law regarding transparency is Pennsylvania’s "Sunshine Act" which was updated to include greater transparency with public meetings.
Local governments were not immune to the impact of the pandemic. Drastic adjustments to their day-to-day business practices were a necessity. Municipalities quickly recognized the need for better, and faster, resident communication.
Let’s talk about the “what” of resident communication. What are the types of information that residents want to be notified or informed about from their local government? There is a surprisingly large amount of topics to share with residents.
Social media seems like a good way to communicate with anyone – it’s fast and free. However, municipalities need to recognize the potential for significant risks and pitfalls of using social media to communicate with residents about local government.
Notification systems are a great way for municipalities to push out important information directly to residents. Understanding the difference between emergency notification systems and comprehensive notification systems is important.
Most municipalities want to improve their communication strategy with residents. Before you look to implement a new way of communicating with residents, it’s important to understand the two main strategies for resident communication: Push vs. Pull.