Push vs. Pull Strategies for Municipal Communication

Push vs. Pull Strategies for Municipal Communication

Most municipalities want to improve their communication strategy with residents.  Before you look to implement a new way of communicating with residents, it’s important to understand the two main strategies for resident communication:  Push vs. Pull.  

A pull strategy puts the responsibility on the resident to come to you for information.  A great example of a pull strategy is a municipal website.  The municipality puts key information on the website, and it is the responsibility of the resident to go and look at the information on occasion to see what is new.  It’s important to keep the information interesting and up-to-date on your website.  This will help influence the resident to want to go and look at the website.  In summary, a pull strategy requires the resident to take a more active role in finding out the information themselves.  

On the other hand, a push strategy simply “pushes” the information directly to the resident.  A perfect example of a push strategy is a notification system, like Savvy Citizen.  Notification systems deliver the information directly to the resident via their phone (push notification or text message) or e-mail.  Whether the message is a garbage delay, a rescheduled municipal meeting, or an emergency event, a push strategy ensures that the message reaches the resident.


Getting started is easy.

In just a few simple steps, your community will be up and running.



Registration is simple, easy, and free. We simply need a little bit of information to verify you represent your community.

There is no commitment to use the service.


Review offer.

Once approved, you'll receive an email letting you know that your account is ready to be setup.

You'll be able to review your official price, payment options, and any discounts.



Choose your payment plan, and enter your payment method. Your chosen recurring payment will be setup and start immediately.

You can cancel at any time from the website.


Blast off.

You will immediately gain access to Savvy Citizen’s administrative features for your community.

Start setting up shop by creating additional users, populating your calendar or sending a notification.

We'll work quickly to let your residents and those of your neighboring communities know they can now follow you on Savvy Citizen.

Have questions or concerns?

We're here to help.

Contact Us

Join Our Newsletter Get a Free Month*

Sign up to receive Savvy Citizen news and special offers.
We promise to not bother you too often. 😉

By signing up, you will receive Savvy Citizen offers, promotions and other commercial messages. You are also agreeing to Savvy Citizen's Privacy Policy. You may unsubscribe at any time.

* Provides a free month when setting up a new Savvy Citizen government account and opting to pay on a yearly basis. Not to be combined with other offers.